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Campaign Manager, ebooks

Employer
IOP Publishing
Location
Bristol, UK / Hybrid
Salary
Negotiable Salary + Excellent Benefits
Posting live until
3 Jun 2024

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Job Details

Campaign Manager, ebooks

JOIN THE COMMUNITY. 

Making science better, together. 

careers@ioppublishing.org

Be part of a community working together to make science better. A society publisher with the perfect blend of not-for-profit purpose and commercial perspective. Here, we help each other be the best we can be: a team big enough to impact and small enough to care. 

We are looking for an experienced Campaign Manager to join our busy team for a 12 month fixed term contract. You will work closely with the Marketing Manager and Head of Content and Engagement Marketing to implement the strategic vision for the ebooks programme. 

Role Summary

The Campaign Manager will be accountable for achieving annual marketing objectives and KPIs for the ebooks programme through the implementation of multi-channel marketing campaigns (across email, social, search, in-person and virtual events, etc.)

Marketing strategies and activities will support the primary business goal of winning and retaining customers: primarily authors, reviewers, readers and conference organisers. Integral to this is the need to maximise content growth and visibility through the engagement of researchers with IOPP’s products and services. 

What will you be doing? 

Key job accountabilities: 

  • Responsible for performing monthly analysis for the ebooks programme and setting SMART objectives that directly support the publishing strategy for their products and overall business objectives. 
  • Plan and prioritise the marketing campaigns the ebooks programme. 
  • Create engaging and impactful campaigns which support business objectives. 
  • Implementing activities identified in the marketing plan to raise awareness, support article usage, and engaging with authors. 
  • Collaborate with publishing colleagues to understand product positioning and campaign requirements. 
  • Collaborate with the marketing operations team to ensure the successful delivery of tactical email campaigns, including supplying campaign brief and marketing copy.  
  • Collaborate with the communications team to raise awareness, support usage and citations, and engagement with authors via press releases, interviews, news stories etc. 
  • Deliver presentations and produce reports as required. 
  • Make data-driven decisions when planning campaigns and activities to optimise performance.  
  • Fully understand and use multiple data systems to support and proactively suggest and plan activity. 

About you: 

Successful applicants should demonstrate the following: 

  • Ideally holds a professional qualification in marketing or equivalent work experience in marketing. 
  • Excellent communication and negotiation skills. 
  • Experience in creating and implementing marketing strategies and tactical plans, and able to demonstrate an understanding of marketing concepts. 
  • Experience preparing and managing a budget, and the ability to measure performance against goals, evaluate results and seek improvements. 
  • Experience in reporting on marketing performance to stakeholders, both internal and external. 
  • A good understanding of Open Access and wider STM publishing and research landscape. 
  • Good time management skills, managing multiple marketing campaigns at any one time. 
  • Is proactive in seeking new ways to build on or change the current processes, workflows or practices in the marketing department. 
  • Can write clearly and succinctly in a variety of communication settings and styles, to get messages across that have the desired effect on different audiences. 
  • We know it is unusual for someone to tick every box so, if you don’t meet all the criteria, but demonstrate most of the skills and experience we are looking for, and have the enthusiasm to work with us, go ahead and apply. 
  • We pride ourselves on being a flexible and inclusive employer, if you have a preference to work flexibly please do apply 

Who We Are: 

IOP Publishing is a society-owned scientific publisher, providing impact, recognition and value for the scientific community. As the publishing arm of the Institute of Physics, 100% of our profit goes towards public and scientific good. 

Why work with us at IOP Publishing: 

Purpose: We are a world leader in the development of electronic publishing for the scientific community - working in the interests of science and scientists, we aim to maximise the impact of the research we publish. 

Culture: We offer a truly international culture with offices in Europe, Asia and the US and our reach is global. Our culture is the perfect blend of dedicated and intelligent professionalism, informal, friendly collaboration and authenticity with a social conscience.  

Financial benefits:  a competitive salary starting from £27,000 (Band C) depending on experience, an excellent pension scheme (up to 12% company contribution), a discretionary annual bonus scheme, £200 payment on completion of probation period, and a range of other useful and cost-saving benefits available through our benefits platform. 

Health and Wellbeing: 33+ days holiday (including bank holidays), plus an extra day’s leave to use for a moment that matters to you, a 35-hour working week, life assurance, cycle to work scheme, dental insurance, health care cash plan, and a great positive working environment in our brand new office in central Bristol - modern airy and designed with all of our colleagues in mind – for work and social time. 

Flexibility: The contractual location of this role is our Bristol office, but we have recently moved to a hybrid working model with a dynamic and blended combination of office and remote working, dependent on business and team requirements.  We are looking for someone to attend the Bristol office on a weekly basis (1-2 times per week).  All travel to the Bristol office will be at the employees own expense. 

And last but not least, did we mention that we are unique : IOP Publishing is central to the Institute of Physics, a not-for-profit society and we gift-aid all our profits to support science through the activities of the Institute.  

To apply, please submit your CV through our careers site. 

IOP Publishing is an equal opportunity employer. Our goal is to ensure that diversity, equity and inclusion (DE&I) are built into our identity in a way that is natural and sustainable, visible through the work we produce, our company branding, our professional networks and the communities we serve and support, which includes our employees, talent communities and candidates. We particularly welcome applicants from under-represented backgrounds. 

Company

IOPP imageIOP Publishing is a wholly owned subsidiary of the Institute of Physics, a leading scientific society with a worldwide membership of physicists from all sectors. Complementing the Institute’s mission of promoting physics and bringing physicists together for the benefit of all, IOP Publishing provides a range of journals, ebooks, magazines, conference proceedings and websites for the scientific community. Any profits generated by the publishing company are used by the Institute to support science and scientists in both the developed and developing world.

Why work for us
IOP Publishing provides a friendly, positive, open, relaxed but purposeful environment. People who come to work here tend to stay. This is because it feels like you come to work with your friends, not just colleagues. We like to think that we’ve got the kind of environment that encourages people to do well and to enjoy what they do. We believe in treating each other with respect, providing an opportunity for you to contribute to our future. IOP Publishing is a great place to work.

Our success is made possible by the talent, energy and commitment of our people to the company and what we do. This success is founded on having the right people in the right place, in an environment in which they can flourish.

What we are looking for
As an organization, we are the sum of our parts. While we employ specialists in a range of fields, all our employees share a number of qualities and attributes: our people are professional and dedicated, talented and energetic. They work collaboratively to help us expand in a rapidly changing scientific landscape.

The IOP Publishing culture is one of growth, learning and innovation, and we are looking for people who want to develop, innovate and succeed; people who see the exciting opportunities that digital publishing has to offer.

Join the community  
Making science better, together: be part of a community working together to make science better. A society publisher with the perfect blend of not-for-profit purpose and commercial perspective. Here, we help each other be the best we can be – a team big enough to impact and small enough to care.


Locations
UK, USA, China, India, Japan and Russia

Number of employees
493

Positions recently recruited for
Associate editor, publishing services assistants, research integrity officer, platform engineer, product manager, campaign manager

How to apply
Visit www.ioppublishingcareers.org/current-vacancies.html

Closing date
All year round

Contact
Tel +44 (0)117 929 7481
E-mail careers@ioppublishing.org
ioppublishing.org

Company info
Website
Telephone
+44 (0)117 929 7481
Location
No.2 The Distillery
Glassfield
Avon Street
Bristol
BS2 0GR
GB

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